The problem
You do good work. Your customers say so. But when a homeowner in your town searches for what you do, they find somebody else.
Maybe you have no website at all, and referrals are carrying the whole business. Maybe you have one a cousin built years ago, with the wrong phone number and services you do not even offer anymore. Maybe you paid for a site that looks fine and rings never.
Here is the part nobody tells contractors: a website is not a brochure. It is the front door of your business, open all night, in front of every person in your service area who needs what you do. When that door is missing, broken, or built around the wrong words, the jobs go to whoever showed up. Usually a bigger company, with a worse crew and a better website.
You took a chance on yourself. You left the big company, put your name on the truck, and bet that doing the work right would be enough. Your real competition is not the guy down the street. It is companies backed by investor money, with marketing departments and ad budgets bigger than your whole payroll. If you are behind them, it is not because your work is worse. It is because their front door is better.
You did not get into this trade to become a marketer. You should not have to.
The guide
We are 321 Lead Source, and building websites that get found is our whole business. It is what we do every day, for our own lead generation sites and now for contractors who would rather own the asset than rent the leads.
We know what it looks like from your side of the truck. You are too busy doing the work to babysit a website project. You have been pitched by agencies that talk in circles and deliver a pretty site that says nothing. You have heard promises about rankings and floods of leads, and you are right to be tired of them.
That gap is the pain. We are the pain reliever, and your website is the medicine.
So we work differently. Your site is written from your answers, in your words. Every fact on it is checked by a human being before it goes live. And before we call it done, we send a test lead through your own form and prove it reaches you. No invented reviews. No made up claims. No promises about Google we cannot keep. Just a site that is accurate, findable, and yours.
What you get
A website written around your customer's story. Our intake walks you through who your best customer is, what they are dealing with, and what a win looks like for them. Your site is written from that, so a homeowner reading it feels understood in the first ten seconds.
Pages built from real searches. Before we write a word, we research what people in your trade and your towns actually type into Google. Every service page is built around one of those searches, in the words customers use, not the words the industry uses.
Your main pages, done right. Home, a page for each of your top three services, About in your own story, a Service Area page so customers can confirm you cover them, and a Contact page with your real number and a working estimate form.
Leads that reach you, tested live. We submit a real test through your form and confirm it lands in the inbox you named, confirm your published phone number is your number, digit by digit, and make sure the test did not disappear into spam. You get the result in writing.
A human fact check on everything. Your name, number, hours, services, service area, licenses: checked by a person against the facts you approved. If it is not true, it is not on your site.
Everything in your name. Your domain, your site, your content, your accounts. We build it, you own it. (On the monthly plan below, the site transfers fully to you when the term completes. The domain is yours from day one, always.)
An owner's manual for your website. Plain language, no tech talk: what you own, how leads reach you, how to change your hours or swap a photo yourself, and how to reach us when you want a hand.
Your full brand kit. Already have a logo and colors? We build with them. Starting from a truck door and a business card? We create your identity as part of the build, and you pick from two or three directions we design for you. Either way, you leave with the complete kit: your logo in every format you will ever need, your colors, your fonts, and a simple guide to using them, ready for the truck wrap, the invoices, the shirts, and everywhere else your name shows up.
The keyword research difference
Most contractor websites are decorated with keywords after the fact, a few phrases sprinkled on a template. Ours start from the research.
We study the searches in your trade, in your actual service area: what homeowners type when the basement floods, the AC quits, the roof leaks. We note the exact words they use, because customers search like people talk, not like brochures read. Then we build you a keyword map, one search theme for each service page, matched only to services you really offer, and we write to that map.
You get the map, too, written out plainly: the searches your site is built to be found for, and why. It is your business, you should be able to see the thinking.
This is the same discipline we run on our own lead generation websites every week. The difference is where it points: at your name, your town, your asset.
Sites we build and run
These are lead generation sites we built and operate ourselves, shown the way a homeowner sees them on a phone. Their names and phone numbers are swapped out here to keep those brands separate. Same research, same build standard, same live lead test you get.
How it works
Step 1: Start your intake. One form, one sitting. It asks about your customers, your story, your services, and your area. Your answers become the raw material for your site's copy and our keyword research. No homework after that.
Step 2: We build it, you approve it. We research the searches, draft the site from your words and the keyword map, and show it to you before anything goes live. You get two rounds of changes, in one reply each, and nothing publishes until your named approver says go.
Step 3: Launch, tested, and handed over. We run the full launch check, test your form live, and hand you the site with your owner's manual. From that day, customers in your area find a front door that is open, accurate, and ringing your phone.
Pricing
Three ways to get the same website. Pick the shape that fits your cash flow. Every option includes the full site, the keyword research and map, the live lead test, the fact check, and the owner's manual.
Own It Outright
$7,500 one time
For owners who want it done and theirs. Everything transfers to you at handoff, and we sit down with you live and walk you through your site and your manual, screen by screen. After that, run it yourself with the manual, or add a care plan below.
Build + Care
$2,500 build fee, then $150 a month
You own everything from day one, and the monthly care plan means you never have to think about the site again: updates handled, small changes handled, form delivery checked, one person to call.
COMING SOON
Website as a Service
$0 down, $297 a month for 24 months
The same website, no big check up front. We build it, launch it, and look after it while the term runs: hosting oversight, updates, small edits, and form delivery checks are included. Your domain is in your name from day one, and the site itself transfers fully to you when the term completes. At the end, keep going with a care plan or take the keys and drive it yourself.
After launch
Care plans, for any option
$150 a month
Hosting and updates looked after, small text and photo edits done for you, form delivery checked on a schedule, one named place to ask. Or go fully DIY with the manual and quick edit guide included in every build, and pay nothing monthly.
Growth plan
$350 a month
Everything in Care, plus ongoing work against your keyword map: new service and area pages over time, seasonal search themes, and a plain language report on what your site is being found for and what we are doing next.
Prices are simple on purpose. No setup fee surprises, no per page pricing, no charges for the intake, the research, or the manual.
Questions contractors ask
Who owns the website?
You do. On the one time options, everything is in your name from the start: domain, site, content, accounts. On Website as a Service, the domain is yours from day one and the site transfers fully to you when the 24 month term completes. Either way, we never hold your business hostage, and your manual lists exactly what you own and where it lives.
How long does it take?
It starts with your intake. Once your intake is complete and approved, we build in a fixed order: research, draft, your review, launch checks, handover. Your part is the intake and two rounds of feedback. We will give you a straight timeline when your intake is in, based on the real schedule, not a sales number.
I already have a website. Can you rebuild it?
Yes, and the intake covers it. Tell us what you have and where it lives. If your current site has anything valuable attached to it, like search traffic or an email setup on the domain, we flag it and plan the move before anything changes, so nothing you built up gets lost in the switch.
What do I have to do?
One form, honestly answered, and two rounds of looking at what we built and telling us what to fix. You will need accounts in your own name for your domain and site platform, and we walk you through that safely. You never send us a password, ever. Everything else is our job.
Will this get me to number one on Google?
Nobody honest can promise you a ranking, and you should run from anyone who does. What we promise is the work: a site built from the real searches in your trade and towns, accurate facts, sound structure, and leads that provably reach you. That is the part that is actually in anyone's control, and we do it properly.
What if something is wrong on my site after launch?
Tell us. If something we built does not work the way it did at handoff, it is a defect and it gets fixed under the terms in your agreement. New pages, new services, and redesigns are new work, and we will scope them plainly before anyone spends anything.
What happens after the build?
Your call. Run it yourself with the manual. Take a care plan and forget the site exists until the phone rings. Or take the growth plan and we keep building its reach against the keyword map. No contract traps: the terms are in your agreement, in plain language, before you sign.
Start
Your customers are already searching. The only question is whose name they find.
321 Lead Source is part of 321 Properties Group LLC. Intake takes one sitting. We review every intake personally, run a market conflict check so we never build for two direct competitors in the same market, and reply with next steps.