Set aside one sitting. Plain, short answers are perfect.

When you send it, we review your intake, run a market conflict check, and reply to your email with next steps.

Your website starts with your story

Here's the secret of websites that actually bring in work: your customer is the hero of the story, and you're the guide who helps them win. This form walks that story, step by step, in your own words. Short, plain answers are perfect. Fields marked * are required before we can start production.

1. Your business Business name * Your name * Business email * Business phone (the number customers should call) * Who signs off on the site? *

One named person approves the final site before it goes live. If that's not you, put their name and email here. One approver keeps the project moving.

2. Meet the hero: your customer

Every great story has a hero with a problem. On your website, that's your customer, not you. This section becomes the top of your homepage.

Who is your best customer? *

The job you wish you got every week. A homeowner with a leaking roof? A property manager with ten units? Describe them like a person, not a market.

What do they want most when they call you? *

Underneath the repair, what are they really after? A home that works? No more worrying every time it rains? Their life back?

What's the problem they're up against? *

The obvious problem (the leak, the outage, the break) and the one underneath it (the stress, the embarrassment, the fear it's going to get worse and cost more).

In your customers' own words, what do they call what you do?

The exact words people use on the phone and in a search bar. Customers say "hot water heater," "somebody to fix my AC," "yard cleanup." We research what your area actually searches for, and your answers tell us where to look first.

3. Meet the guide: you

Heroes don't need another hero. They need a guide: someone who understands their problem and has a track record of solving it. That's you.

Why did you start this company? *

Two or three sentences, the real reason. This is the heart of your About page, and customers can smell the difference between real and written-by-a-committee.

What do you understand about your customers that your competitors miss?

"We know a broken AC with a baby in the house isn't an inconvenience, it's an emergency." That kind of understanding is what makes a stranger trust you.

Where do you want this business to go?

Your aspirations, plain and simple. Bigger crew? Second truck? The name people in this town think of first? Your website should point where you're headed.

Your proof *

Guides earn trust with evidence. Everything here must come from you, and your site will only ever claim what's in this box.

Photos of your real work

Finished jobs, your crew, your truck, your shop. Real photos outsell stock photos every time.

4. What you do, and where Services you offer * Anything else you offer, in your words Services you do NOT offer

Just as important. If customers keep asking for something you don't do, list it here so your site never promises it.

Service area *

Cities, neighborhoods, or ZIP codes you actually cover.

Areas you do NOT cover When customers search before they find you, who do they find?

Competitors whose names keep coming up, or who show up first on Google. We study what they're ranking for so your site can compete for the same searches, honestly.

5. The plan: how working with you goes

A hero with a problem needs a plan that sounds simple. Three steps is the sweet spot. This becomes the "How it works" section of your site.

Step by step, what happens from first call to finished job? *

Like: "You call, we come out within 48 hours and give you a written price. You approve it, we do the work and haul everything away. You get photos of the finished job and our warranty in writing." Yours, in your words.

What do customers tell you they were worried about before they hired you, and what put them at ease?

6. Your brand

Your website gets built on your brand identity, and you leave with the full brand kit either way. This section tells us which road we're on.

Where does your brand stand today? *

I have brand assets (logo, colors, fonts) I need my brand created

If you HAVE assets: what do you have?

Logo files, brand colors, fonts, a style guide, photos of your truck or signage. Check everything that exists, then upload what you can below.

Upload your brand files If we are CREATING your brand: what should it feel like?

A few words is plenty. Established and traditional? Modern and bold? Family-run and friendly? The name people have trusted for years?

Colors you like, and colors to avoid Brands whose look you admire

Competitors, local businesses, anyone. Links welcome. This points the design better than any adjective.

Your tagline

What you receive at handoff, either road: the full brand kit. Logo in web and print formats, your color palette with codes, your fonts, and a one-page guide to using them, so your truck, invoices, shirts, and social posts all match.

7. What's at stake, and what winning looks like

Stories move when something is at stake. This section writes the part of your site that makes a visitor pick up the phone today instead of someday.

What happens to your customer if they put this off, or hire the wrong crew?

The small leak becomes the rotted deck. The cheap fix gets done twice. Say it the way you'd say it to a friend.

When the job is done right, what does your customer's life look like? *

This is your favorite answer on the whole form, and it becomes the picture your homepage paints. Peace of mind? A house they're proud of again? One less thing on their mind at 2 AM?

8. Leads, domain, and sign-off Phone number to publish on the site * Email where form leads should land * Hours customers can reach you Do you already own a domain name? If yes, what is it, and where is it registered?

Your domain and accounts stay in your name, always. We'll walk you through safe access together on a call. Never type a password into this form.

Google Business Profile link

The facts I provided here are accurate, and I understand my site will only claim what I supplied. *

I understand production starts after this intake is complete, a market-conflict check is clear, and the kickoff payment is made. *

What happens next: we read your story, run the market-conflict check, and reply with next steps and the kickoff invoice. Your information is used to build your website and run your project, and for nothing else.